By Larry Borodkin
It has really been a very satisfying experience writing blog entries for the past month. I have truly enjoyed being able to take some time and share some observations about my work at PRADCO. It is hard to believe, but I have been associated with PRADCO as either an employee or end-user for nearly half my life! In April, you will be hearing from a good friend and colleague, Sam Maniar. I am confident that you will find his writings thought-provoking. Sam brings much knowledge and experience to the job and he is a top-notch professional.
I thought that I would talk a little about our client satisfaction survey and its application to our work. Sam will go into much more detail about the survey results, but I was very pleased that the majority of our clients truly appreciated and valued the information received from PRADCO. I also am pleased to announce that Jennifer Cohen, Director of Professional Personnel at the Jewish Community Federation of Cleveland, was the winner of $500 of PRADCO services. Individuals who gave their contact information when completing the survey were eligible to win the prize. Jennifer was very lucky because the first person drawn did not give his/her contact information so Jennifer and the Federation won the prize. In her role at Federation, Jennifer is tasked with recruiting top-notch talent for the organization. She uses our online indexes to help determine the potential strengths and developmental needs of each candidate. She also determines how well the candidates compare against Federation’s defined success factors. Overall, the Jewish Community Federation of Cleveland has been using PRADCO tools for over 5 years as part of its selection program.
While the results were very positive from the survey, there were still areas for improvement which will be addressed. Thinking about the client satisfaction survey results, I realize that this same approach is used in our 360 leadership development work. It makes sense for organizations to learn how their external customers view their work. In the same way, it is only logical that managers/executives should learn how their internal customers (direct reports, peers, etc.) view their own leadership abilities. Just as organizations cannot predict every result a survey will yield, managers/executives also can learn things they may not have expected when participating in a 360 leadership program. My own personal experience would support that notion. On a recent 360 analysis, I was surprised that I was given a lower score on Coaching by my direct reports. This was very puzzling to me. I believed I always reviewed progress with my people, noting the successes and delivering constructive feedback when needed. What I found out from the 360 was that my direct reports were looking to me to provide more “global” coaching. They wanted to better understand how their performance related to their ultimate career goals. Without the 360, I probably would not have learned this important perception of my “internal customers”.
Just as organizations need to accept the comments and/or perceptions of their external customers, managers/executives need to do the same thing. They cannot discount the observations if they simply don’t believe or agree with them. They need to be willing to look in the mirror, taking stock of their leadership strengths and their leadership developmental needs. Also, just as organizations should survey their external customers on a regular basis, managers/executives should do the same. Given that the current environment is ever-changing and extremely challenging, leaders need to get the current pulse of their internal customers.
Again, it has been a pleasure sharing some observations with you and I may offer an insight or two from time to time in the future. I hope that you keep visiting our blog to learn more about PRADCO’s work and its staff. Take care and keep striving to please those internal and external customers!

Posted by PRADCO 